In a unique initiative, Panasonic has been taking steady steps to reduce its carbon imprint and increase awareness among people about the need to respond to the threat of global warming decisive action.

Japanese culture has special ties with nature through Shintoism, one of whose ten precepts reads thus – Do Not Forget That The World Is One Great family. Following this principle in its true letter and spirit is Panasonic, which has felt the pulse of the world and read it right – global warming is an imminent threat to the health of the world and that a shift to a low – carbon policy is essential to keep the world in the pink of health. As a step in the right direction, Panasonic has a corporate vision of ‘Co-existence with the Global Environment’ which has decided that four fundamentals have to be achieved – clean factory to achieve CO2 emission reduction of 11% in 2008 which translates to 1,319 ton; reduce waste generation through 3R Strategy; green product through pursuance of energy – efficient products and resources; and creating value for a new lifestyle”.

The outcome of such an optimistic decision at Panasonic has been heartening and saw the launch of an Eco Relay campaign last year. This initiative saw the active participation of all its employees in 342 sites across 39 countries and regions all over the world who, in turn, worked closely with their local communities to improve the ways people interact with Mother Earth.

While reducing carbon footprint is Panasonic’s prime concern, it has not limited itself to its energy – efficient manufacturing capability. It has signed an agreement with the World Wide Fund for Nature (WWF) to become one of the first corporate sponsors of WWF’s work on the Arctic with emphasis on saving the Arctic and its inhabitants from the negative effects of global warming.

Lending credence to Panasonic’s belief that there is no place in this world for a company that does not fully embrace the spirit of living in harmony with the global environment, the consumer durable giant opened the ‘eco ideas House’ last year at the Panasonic Centre in Tokyo to demonstrate how CO2 emissions can be reduced to almost nothing in the entire house.

In India, it supports the e-waste legislation and in tits endeavour to address the issues of e-waste, it has initiated a scheme for a voluntary End of Life Cycle product recycling programme in Chennai where it offers free of charge service in the safe recycling of television sets. This scheme is very much in line with the purpose behind Panasonic’s home appliance recycling plant in Japan, which is engaged in material recycling as per Japan’s Home Appliance Recycling law.
Of Panasonic’s many social green initiatives in India, one has been ‘Eco caravan’, aimed at generating awareness about the advantages of using eco – friendly products. Besides Panasonic has been conducting School Eco Education Programme, Scholarship programme, Physically and mentally Challenged Children Support Programme and the Village Upgradation Programme as its green contribution to Indian society.